Overblog Follow this blog
Administration Create my blog

This post is intended more particularly for owners of small- to medium-sized businesses. The hands-on info comes from guest contributor Linky van der Merwe, founder of Virtual Project Consulting and social media strategist. Linky is based in South Africa....

Who in the world – literally – is interested in the Twitter content that I generate today ? As promised, here's a snapshot of my geographical metrics on Twitter once month on -- but not just that. I've registered the situation at 3 different dates to...

You'll be happy to hear that after a few days away from blogging, I'm back with more long-range material on social media metrics from Facebook. More precisely, it is the presentation Muhammad Karim, Mars’ Senior Brand Manager. I've been asked many a time...

Today's post is a walk in the park ! My role is merely to introduce two awesome presentations that were made at the SMWF: Free Tools for Social Media (research and measurement), by Beth Granter of NixonMcInnes [slideshare id=3465304&doc=smwfbethgranter4-100318061351-phpapp02]...

Folks, An uplifting note to start the week as I happily share with you Don Bartholomew's demystification of the much hyped "Social Media ROI". Don aka Metricsman is a member of the digital research team at Fleishman-Hillard, so he sure knows what he's...

Michelle is a student. And she has this really cool blog about social media and engaging in conversations digitally. The other day, I launched a conversation on LinkedIn about the metrics and ROI of Social Media. Frankly, her video below is the best answer...