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For advertisers, it's not the game, it's the audience and the scene. It's the ads. Ads: a few picks [youtube=http://www.youtube.com/watch?v=632pCs5rLDw&rel=0&hl=en_US&feature=player_embedded&version=3] [youtube=http://www.youtube.com/watch?v=KRdnw49YPf8]...

If you live in the U.S., you may know about this ad, the Old Spice Ad. Those guys have been shooting a whole series of self-deprecating videos but mostly, they have been bridging the gaps between what you expect traditionally from ads to take them to...

It's social media fest out there. The facts In February, Pepsi took a bold step by deciding NOT to sponsor the emblematic Super Bowl event but instead to shift to social media and devote 20 mln usd to its new digital campaign: the Pepsi Refresh Project....

Here are four online networking "Do's" by Alexandra Levit, author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career. 1. Look for Ways to Expand Your Networks 2. Know What You Want, and What You Can Offer 3. Contact the Person...

Smart. Among the zillions of Twitter apps, there's Tweetlevel, a cross-branded bird between Edelman and Twitter. The ranking tool is presented as "A nifty little service cooked up by Edelman and powered by Twitter". [caption id="attachment_61" align="aligncenter"...