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If you live in the U.S., you may know about this ad, the Old Spice Ad. Those guys have been shooting a whole series of self-deprecating videos but mostly, they have been bridging the gaps between what you expect traditionally from ads to take them to...

Social advertising is always tricky. How efficient, how sticky will this video prove to be? What impact will the call for action have? ... But let's start with one simple question first: how do *you* like it? [youtube=http://www.youtube.com/watch?v=J...

Here's a summary of what you need to know in search marketing from last week, in order of recency... Click on headlines to read stories. Friday July 9th Consumer Watchdog Believes Google 'WiSpy' Potentially Logged Homeland Security Data Search Agency...

Let's get back to figures and other more quantifiable elements of the web. ^^ Here's a presentation on the future of the Internet by 2020 conducted and presented by Pew Internet Director, Lee Rainie, at Project Digital Capital Week National Geographic....

This post is intended more particularly for owners of small- to medium-sized businesses. The hands-on info comes from guest contributor Linky van der Merwe, founder of Virtual Project Consulting and social media strategist. Linky is based in South Africa....

Here's all you've always wanted to know about how Google search works but never dared ask. Or maybe you did ask. And if so, here's a pretty good answer in just one infographic, courtesy of PPC Blog. Click on the image to enlarge. Infographic by PPC B...

Here's a summary of what you need to know in search marketing from last week, in order of recency... Click on headlines to read stories. I've added comments to those entries with noteworthy performances. :) Friday July 2nd >> No article. Sorry folks,...