Overblog Follow this blog
Administration Create my blog

You'll be happy to hear that after a few days away from blogging, I'm back with more long-range material on social media metrics from Facebook. More precisely, it is the presentation Muhammad Karim, Mars’ Senior Brand Manager. I've been asked many a time...

Have you ever wondered, in the end, what the words "buzz" or "viral" meant in terms of web ? Yes, it's exactly the same as in "organic" (yet another geeky term for "real") life: . "Buzz" is the word of mouth that turns a simple event/fact into an online...

A thank you note for those who contributed to World Water Day yesterday by clicking on the Social Vibe section. As usual, there's only one day per year officially dedicated to safe drinking water but it's everyday that unsafe water kills people... more...

Today's post is a walk in the park ! My role is merely to introduce two awesome presentations that were made at the SMWF: Free Tools for Social Media (research and measurement), by Beth Granter of NixonMcInnes [slideshare id=3465304&doc=smwfbethgranter4-100318061351-phpapp02]...

Hello ! Today is World Water Day. As such there's a viral social good campaign going on on Twitter: people are sending tweets to help charity:water. If you want to have a look at the feed, click here: http://ow.ly/1pu9e. Jack dorsey, aka @Jack, creator,...

The last and most personal one of my series of posts in covering the SMWF ! TGIF !! I'd really like to introduce you to the people who I think are innovative forward thinkers and great to be around. Top participant: Josh Chandler At 19, he was by far...

A typical, light-hearted Friday post: quotes heard and collected on and off-stage. Unexpected, funny, geeky, ... etc. Here's my selection of 6 of them. Enjoy ! - Most agreed upon, on and off-stage: “enough of social media… let’s call it something else”...

Hello, If you're reading this, it's probably because you've seen tweets going around: we're collecting your comments and will be sending them onto SixDegrees. Ian, SixDegs' Managing Director, has gotten in touch with us and we've decided to step up to...

Clearly, everyone has a different approach to strategy when it comes to digital and they're more or less innovative. I like simple. Here are the main six points I gathered one must fully comprehend and take into account when building a strategy. Because...

Content at the Social Media World Forum (#smwf) 2010 was mostly articulated around strategy applied to various objectives and environments (government, politics, PR, crisis communication, etc). From this stem my three trending topics. A few nuggets however...

Load more posts