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Social Media is about influence. That much we all gather. Up to now, my posts were about corporate social media strategies, entrepreneurs' do's and don'ts, metrics and ROI ... with the goal of putting forward brands -- personal, businesses' and corporate...

Michelle is a student. And she has this really cool blog about social media and engaging in conversations digitally. The other day, I launched a conversation on LinkedIn about the metrics and ROI of Social Media. Frankly, her video below is the best answer...

Howdy ! Today, I've had the pleasure of talking to a French digital player and infuencer, Citizen L. His personal profile is whooooshhhh... like lightning but without the thunder. Citizen L is rather discreet and modest. So for people who think that EVERYTHING...

Burson-Marsteller's Global Social Media Checkup 2010 is out. It is a report on the state of Social Media use in the corporate world, based on the Fortune Global 100 list. Data was collected from 29 U.S., 48 European, 20 Asia-Pacific and 3 Latin American...

Did you think YouTube and social media were merely for fun / business / selling / PR ? Look again, Tufts has given the green light for YouTube videos to be included in college application. Unexpected ? Think of it, if social media can be effective and...

Here are four online networking "Do's" by Alexandra Levit, author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career. 1. Look for Ways to Expand Your Networks 2. Know What You Want, and What You Can Offer 3. Contact the Person...

Social Media 101 for entrepreneurs. Let's start the week on a productivity note. Do you feel like you spend too much time on social media ? I definitely do, but then again, I'm an addict, I just love it... and guess what, it's what I do for a living !...

Here here. Agreed. Not quite the right picture, but the idea's right there. The Democratic National Committee is looking for a “social networks manager”. Job description: maintain President Obama’s accounts on Facebook, Twitter, MySpace... and probably...

Smart. Among the zillions of Twitter apps, there's Tweetlevel, a cross-branded bird between Edelman and Twitter. The ranking tool is presented as "A nifty little service cooked up by Edelman and powered by Twitter". [caption id="attachment_61" align="aligncenter"...

I scream, you scream, we all scream for ice cream... Sounds somewhat familiar ? Well, we're not quite talking about ice cream this time but about Coca-Cola, the worldwide brand. Finally, branding gurus at the soft drinks giant got the right end of the...

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