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For advertisers, it's not the game, it's the audience and the scene. It's the ads. Ads: a few picks [youtube=http://www.youtube.com/watch?v=632pCs5rLDw&rel=0&hl=en_US&feature=player_embedded&version=3] [youtube=http://www.youtube.com/watch?v=KRdnw49YPf8] The Force: it garnered over 10 million views before the game even started [youtube=http://www.youtube.com/watch?v=R55e-uHQna0] You can view a rundown of all the ads on Sports Business Daily There were those that were banned, like this raunchy PETA one: [youtube=http://www.youtube.com/watch?v=QXQPL_UHIJI] Historically, Mashable also offers the list of the Top 10 Most Shared Super bowl Ads Of All Times for you to see. The celebrities: Loads of them were there. Hugh Jackman, John Travolta, Adam Sandler, Jennifer Aniston, Catherine Zeta-Jones, Micheal Douglas, Owen Wilson, Jamie Foxx... as cited by the Canadian Press. More such gossip on Hollywood Today and you can see pictures of the celeb attendees on DailyPress. The social networks: Some of the aforementioned "celebs" even shared their Super Bowl on social platforms. Will I Am from the Black Eyed Peas, for example, shared via Twitter his whole Super Bowl experience, from the pre-parties to the game itself. Check out the stream of pictures Will I Am took and shared. [caption id="attachment_1165" align="alignleft" width="220" caption="WillIAm SuperBowl2011"]WillIAm SuperBowl2011[/caption] Facebook was all into it too, riding the tidal wave: take a look at at their live voting system during the game. Beyond that, the digital marketing agency Twist Image, published earlier last week an article rightly entitled: Who Will Win The Superbowl? Facebook... That's Who And of course, all the ads were available on YouTube... All of them are on the ad blitz channel. Go vote for your favorite! But there weren't just the celebs or the brands. 'Real' people too. Yes. I, for one, plead guilty too for playing around with the topic on Twitter and posting away on Facebook via a local Super Bowl in Paris group. Twitter was buzzing with comments as the action unfolded. The best avatar of all was Michelle's. You remember her, right? Take a look: she sure is rooting for the Steelers*. [caption id="attachment_1167" align="aligncenter" width="300" caption="Michmski SuperBowl2011 Steelers"]Michmski SuperBowl2011 Steelers[/caption] Which brings me to... The audience, i.e. the fans: Did you know that the President of the United States also hosted his own Super Bowl Party? I would have guessed so much but CNN really took it to the nitty gritty by publishing the menu of the White House Super Bowl party. Uh. No wonder debates about journalism are rife. But let's leave that debate aside for now. So. Fans. According to a New York Times articles, Gridiron Girls, women are becoming big fans. Right, Michelle? This leads me to the last but not least part of this quick roundup: the funkiest video by the one and only -- Michelle. Go STEEEEELERS*! [youtube=http://www.youtube.com/watch?v=AJY_CZFX9QM] *As I write this up, the game is ongoing so there is no reflection in this post of the upcoming score. I was showing the Packers some love... just because it seemed everyone was for the Steelers. LOL UPDATE: 4.20 AM Paris time - The Packers have won! Congratulations!!! See you all next year - live from the U.S. maybe?

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