In my World Water Day post on March 22nd, I shared with you an inspiring and totally innovative live ad that was on display in Paris, at the Place du Palais Royal.
I'm thrilled to tell you today that the "Water talks" installation designed for NGO Solidarités International by BDDP won a Gold Award in the Outdoor Display category at the Cannes Lions 2010 international advertising festival.
Congratulations to the French agency BDDP Unlimited and its team.
Here's the full video of the installation, from setup to display:
Here's again what I'd captured ad hoc on my BlackBerry: