This post comes from guest contributor Linky van der Merwe, founder of Virtual Project Consulting and social media strategist. Linky is based in South Africa.
If you have chosen Twitter as one of your social media tools in your social networking strategy, then what follows may be applicable to you.
I want to share with you the 5 main benefits of marketing your business with Twitter and some tactics on how to do that:
Generate interest in your business in addition to generating traffic to your website or blog
There are a number of ways to do so. First, create catchy Tweets. For example, do you sell a new eco-friendly product? If so, don't just instruct people to buy your product, but ask for their feedback. Ask how it can help the environment. Then, ask your followers to forward information on your product to their contacts. When you have a catchy message and product or service, it is easy to generate interest on Twitter.
Make a sale
Regardless of whether you sell a product or a service, a sale will generate income. By increasing visitors to your website, you increase your chances of making a sale.
A great way to subtly increase traffic to your website or blog is to ask for feedback. By providing a link, you will not only get website traffic, but you will also get what you asked for, feedback.
Use Twitter to update your clients
When connecting with clients, invite them to opt-in to your newsletter, or to your Twitter updates. You can share promotional codes, new product releases and so forth.
Use Twitter to hire help
Whether you want to hire a full-time employee or outsource a project or two, you can ue Twitter to find qualified individuals to do the work.
Implement some or all of these Twitter tactics and keep using the ones that bring most results for your business.
Warm thanks to Linky for sharing her insights. Follow Linky on Twitter @virtualpm
Would you have additional tips to add to this list ? Let us know !
Feel free to connect on Twitter, I'm @merrybubbles
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