If ever there was still a need to prove the role of social media, here's something for you. Remember, back in mid-February, The Democratic National Committee was looking for a “social networks manager”. Now it is the turn of New York City to recruit its "chief digital officer". It's a big role, integrating organic and digital understanding and capacity in marketing, PR, project management ... just to name the main areas. It involves targeting both NYC residents and visitors -- namely tourists. The person will also have to liaise with the whole bunch of agencies City Hall works with, in order to deliver seamless silky smooth digital content and strategies for the administration of Mayor Michael Bloomberg. I think it's a great initiative and will be beneficial to the city that never sleeps. Great reputation management move. In case you didn't know, I ♥♥♥ NYC. No kidding. So if you want to work for my ex-boss and ever so visionary leader Michael Bloomberg, you have a few hours left to apply. Tempted ? Look here. Good luck ! Where do you live and what other city do you think should also hire a social media officer ? And why ?