You'll be happy to hear that after a few days away from blogging, I'm back with more long-range material on social media metrics from Facebook.
More precisely, it is the presentation Muhammad Karim, Mars’ Senior Brand Manager.
I've been asked many a time for a list of tools for measuring Social Media ROI. Look page 8, "Choose Your Poison": it's all -- or mostly -- there.
Successfully Monitoring And Measuring Social Media Campaigns
If you'd like to read his original post on this, click HERE.
Please refer the two following posts for elements on social media strategy and metrics garnered from smwf: Top 5 trending and hot topics at #smwf 2010 and Clues from #smwf 2010 and Socrates to a winning digital strategy !