Today's post is a walk in the park ! My role is merely to introduce two awesome presentations that were made at the SMWF:
Free Tools for Social Media (research and measurement), by Beth Granter of NixonMcInnes
The Future Of Social Media And Its Implications For Brands, by Adam Graham, Operations Partner of Saint@RKCR/Y&R.
For this latter one, I particularly liked Adam's 4Cs of ‘brand intimacy’ with customers (yes, obvious reference to the 4C for diamonds ...):