An uplifting note to start the week as I happily share with you Don Bartholomew's demystification of the much hyped "Social Media ROI".
Don aka Metricsman
is a member of the digital research team at Fleishman-Hillard, so he sure knows what he's talking about.
In his latest blog post, titled Relief from your Social Media ROI Angst
, Don explains in 4 simple points what it is you need to come to terms with in order to truly appreciate the value you generate via the use of Social Media. Ready ?
Here we go, I'm citing him:
1. As a practical matter, the majority of social business efforts will not result in true ROI
(in the short term).
2. Loose use of the term ROI is a major cause of angst
3. Understand the difference between value and ROI
4. ROI in social business has a time dimension
So just as much as choosing and designing your content is crucial, picking and using the right word and concept will save you from worrying sick over something that has its own logics.
Sounds too simple ?
For the record, Don is a member of the Measurement Commission of the Institute for Public Relations. He has counseled and completed research and measurement projects for numerous companies including Dell, Remy Martin, Merck, Johnson & Johnson, Banana Boat, Forest Labs, Bayer, Boehringer Ingelheim, Eli Lilly, Medtronic, WTA, ATP, SEMATECH, Pioneer, PureMax and RadioShack.
Feeling better ?
Read the original post by Don HERE
Remember his name, I'll sure be referring to him again in the future as I wade along those shores.
However, Michelle's demo (see previous post below
) sure still rocks !
Have a great week, and remember, it's O. - K. !