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Published by livajudic

I scream, you scream, we all scream for ice cream... Sounds somewhat familiar ? Well, we're not quite talking about ice cream this time but about Coca-Cola, the worldwide brand. Finally, branding gurus at the soft drinks giant got the right end of the stick: yes, consumers, and more precisely FANS of the pear-shaped bottled soda are now at the heart of the company's social media strategy. Hurray ! Well done. But wait... Why did it take so long ? Anyway, check it out, it's here: [slideshare id=3151070&doc=cocacolam-donnellyfinalfordistributiononpdfonly-100212051254-phpapp01]

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